As consumer mindsets shift, eating out is less about convenience and more about getting a break.

 

… I don’t know what else to cook

… I need something different

... I need someone else to cook

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The dining experience is shifting from in-restaurant to drive-thru and delivery. 
 

According to a national survey conducted in May 2020, 28% of consumers are ordering food online and picking it up at the restaurant at least once a week. 

 

Shouldn’t your product testing evolve to match?

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Modify your CLT approach to replicate how consumer purchase behavior is evolving.  Measure menu items in context – eating in the car, take home, delivery - where the consumer takes control of the experience.