DRIVING INNOVATION FOR DURABLES
Reimagining the Future Based on In-Home Ethnography
The Challenge
In order to gain a clear perspective of their consumer journey, a durables brand wanted to explore the many elements that make up this purchase pathway.
The Experience Solution
In order to gain a clear perspective of their consumer journey, a durables brand wanted to explore the many elements that make up this purchase pathway.
The EBG Impact
The workshop generated a substantial list of possible R&D initiatives and delivered a better perspective on purchase journey, installation and product-based innovation that can shorten the product cycle and drive the brand’s premium brand positioning. This process yielded a 24-month, R&D Roadmap grounded in consumer needs and jobs to be done, while also helping to pinpoint and refocus initiatives to prioritize next iteration efforts.
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