QUICK TURN-AROUND MARKET INTELLIGENCE
Integrating Multiple Data Streams to Optimize Consumer Experience
The Challenge
Coca-Cola had an initiative to re-engage the US teen market through strategic venue partnerships. Prior to a national roll-out, the Company and its experiential agency wanted to determine which of two planned pop-up activations would optimize the on-site experience for the target audience and more effectively connect the brand with teens.
The Experience Solution
Leveraging a local theme park partnership, The ExperienceBuilt Group spent a holiday weekend gathering feedback through teen intercepts, staff interviews, operational observations and post-event surveys from attendees via invite cards handed out at the event.
The EBG Impact
With less than a week's lead-time prior to going in-field, EBG's agility provided both client and agency with valuable experience recommendations that informed the Coca-Cola team's activation planning and execution.
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