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DRIVING INNOVATION FOR DURABLES

REIMAGINING PRODUCT DEVELOPMENT BASED ON IN-HOME ETHNOGRAPHY

At-A-Glance

  • Understand the consumer journey leading to purchase decisions.

  • Analyze elements that make up the purchase pathway.

  • Identify customer needs and determine what should be done to meet them.

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The Challenge

In order to gain a clear perspective of their consumer journey, a durables brand wanted to explore the many elements that make up this purchase pathway. The ExperienceBuilt Group jumped in to identify the steps in the process.

The Experience Solution

1) Identify Innovative Solutions

The ExperienceBuilt Group dove into at-home ethnographies to identify innovative product efficiencies and improve the Company's brand positioning.


2) Conduct a Workshop

The ExperienceBuilt Group hosted a workshop to better understand the R&D initiatives, purchase journey, installation, and products.


3) Tailor Upcoming Initiatives Roadmap

EBG created a roadmap focused on addressing customer needs

and incorporating new

innovative approaches.

The EBG Impact

The workshop generated a substantial list of possible R&D initiatives. It also delivered a better perspective on the purchase journey, installation, and product-based innovation that can shorten the product cycle and drive the Brand’s premium brand positioning. This process yielded a 24-month R&D Roadmap grounded in consumer needs and jobs to be done.

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