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INCORPORATING REAL-TIME AUDIENCE FEEDBACK

EVALUATING THE RESTAURANT OF THE FUTURE

At-A-Glance

  • Implement and manage new restaurant dynamics.

  • Evaluate audience feedback in real-time and make necessary changes.

  • Re-evaluate feedback after altering systems to determine how changes are affecting customer experience.

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The Challenge

A leading quick serve restaurant chain developed a series of design simulations to uncover key attributes for their restaurant of the future. They selected the ExperienceBuilt Group for our capabilities to effectively manage through ambiguity, to seamlessly integrate audience feedback, and to pivot on-site. EBG's core competency of research is grounded in experience; executing against it determined which new design elements most resonated with the restaurant’s customers and staff.

The Experience Solution

1) Audience Feedback Integration Loop

Designed and executed an Audience Feedback Integration Loop that included direct interaction with key stakeholders and target audiences.


2) Sync With Company Milestones

The ExperienceBuilt Group synced the Audience Feedback Integration Loop with overall project milestones.


3) Delivered Actionable Results

The ExperienceBuilt Group facilitated conversations that captured and

delivered actionable results.

The EBG Impact

The ExperienceBuilt Group provided better guidance for designing the brand’s restaurant of the future based on real-time operational recommendations delivered onsite during the design simulations.

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