LOW/NO TECH EXPERIENCE AUDITS
EASING THE GUEST FEEDBACK EXPERIENCE
Conduct on-site evaluation of guest experience.
Develop a feedback framework that ensures the least disruption possible to guests.
Compile insights from feedback to give recommendations to improve the experience.
Apple Leisure Group (ALG) wanted to evaluate new upcoming package experiences for its newly launched brand, Beachbound. ALG asked The ExperienceBuilt Group to enhance the current package evaluation framework for its Health & Wellness and Family Packages and provide recommendations to improve the Beachbound experience for guests.
The Experience Solution
1) Adapt Feedback Process
In an effort to NOT overwhelm the guests who participated in this study, The ExperienceBuilt Group adapted the feedback process to embrace low/no tech channels for providing opinions: SMS texts, a workbook for journaling daily notes, and optional nightly phone calls for quick recaps. We also created coloring book style workbooks for kids to allow them to participate.
2) Compare Feedback
This allowed ALG to compare guest feedback across channels. The notebooks also allowed all members of a traveling party to give feedback, even kids.
The EBG Impact
By designing a low/no tech approach, The ExperienceBuilt Group ran a successful pilot test that compared results from self-guided and moderated research. This minimized disruption and made it easier for ALG study participants to provide their opinions. It also reduced the dependency on technology, an important improvement in understanding the travel experience while providing rich detail for ALG to optimize the Beachbound package experiences.
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