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December 2022 | ExperienceBuilt™ Monthly Scoop

Thank you for being such a big part of our 2022 and cheers to a prosperous and innovative 2023!


We closed out this year collaborating with go-getters, expansive thinkers and change-makers who are out to improve every touchpoint and experience. Check out what we've been up to!

Optimizing User Experience with Cooper's Hawk

Cooper’s Hawk created a restaurant app for diners and wine club members. During the roll-out, we sought out user feedback to analyze user satisfaction and overall experience, including in-restaurant experience utilizing app functions (like pay-in-app).


JUST PUBLISHED: The Future of Work

With the Quiet Quitting phenomenon, the radical realignment of values surrounding work, and Gen Z's entrance into the workforce, the future of work has never been more uncertain. We did some digging to uncover where employers need to focus efforts to best respond to 2022's work culture changes and anticipate the inevitable shifts to come.


EBG in the Field

EBG is making splashes in employee and customer experiences. Here's what we've been up to!

As proud alumni of the University of Georgia's MMR program, Tricia and Dan returned to campus to speak to current MMR students about all the work they do at The ExperienceBuilt Group. Tricia and Dan had a wonderful time discussing the value of experience research and connecting with the future of experience design.

Earlier this month, Tricia spoke to undergraduate students at Michigan State University about the

power of market research and how to use your findings to inform decision making.

We love connecting with students to share the exciting work we do!


JUST PUBLISHED: Discussing the Future of Work with Makella Bergsmith

Tricia recently had the opportunity to sit down and chat with SKIM's Senior Analyst, Makella Bergsmith, about her stance on the future of work.


INDUSTRY INSIGHTS: Welcome to Banana Land, home to baseball’s most outrageous and entertaining team.

The Savannah Bananas amateur baseball team treat game night as more than just 9 innings. They put on a show with skits, choreography, crowd engagement, and other shenanigans that draw in almost more fans than some MLB games.


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