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May 2023 | Your ExperienceBuilt™ Monthly Scoop

Collaborating with go-getters, expansive thinkers and change-makers who are out to improve every touchpoint and experience.

 

Hello Experience Builders! Introducing the May Monthly Scoop with EBG Founder Tricia Houston



 

NEW CASE STUDY


Grill with charcoal

Grilling the Competition: Uncovering Shopper Trends


A leading grill manufacturer partnered with EBG to gain a deeper understanding of the outdoor grill market. We dove into the consumer journey of grill and smoker shoppers to uncover important patterns and trends. Find out how we tailored customer shopping journeys to help improve informed decision making.



 

NEW THOUGHT PIECE


Checkout on tablet

Modernizing While Maintaining CX


Incorporating the latest and greatest technology into your business can build efficiencies and show audiences that you're keeping up with the times. But how much is too much? EBG's User Research Lead, Dan McDonald, digs deeper into the intricacies of this balance in his recent blog post.




 

EVENTS


Shelly Bouren at North Central Chapter of the Insights Association

Insights Association Chapter of the Year! Shelly Bouren, EBG's SVP of Strategy and Consulting, and the rest of the North Central Chapter of the Insights Association won Chapter of the Year at this year's annual conference! Read More



Lara at Women in Research Events

Women in Research (WIRe) Events This month, Lara Tomhave, EBG's Design Research Lead, attended a WIRe event in Charlotte. Tricia Houston, EBG's Founder, attended WIRe's "The Future is Her(e): Personal Branding for Career Success" event in Atlanta, sponsored by EBG!


 

INDUSTRY INSIGHTS


Innovative wall charger

Usability Issues In Everyday Situations Have you ever been caught trying to plug in a charger where it will simply won't fit? You're not alone. User experience design, down to the smallest details, is crucial - even outlet placement and charger size. Check out Wagner Carvalho's take on the issue! Read More




 

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