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The ExperienceBuilt Group Welcomes Dan McDonald

The ExperienceBuilt Group has recently added Dan McDonald to the team as a User Research Lead to meet the growing demand for direct, in-the-moment feedback. He joins EBG during an innovative period of growth fueled by quick adaptions to the respondent experience. Amidst a challenging year EBG has continued to maintain a focus on improving emotional connections.

“At EBG, we continue to blend the boundaries between traditional market research, UX, and CX; all of which share common methods. To do this, we need Research Leads that understand the rigor of MRX but are able to bend the rules appropriately to meet reality and drive improvements,” explained Tricia Houston, founder of The ExperienceBuilt Group.

“Dan’s background in market research paired with his professional drive to work ‘with’ client teams instead of ‘for’ them, make him a perfect fit for our practice.”

By focusing on what actions can be influenced, EBG works to impact experience development. Dan’s previous work with a variety of industries will support the expansion and efficacy of these efforts as his role will include everything from business development to creating final client deliverables.

Dan’s ability to adapt quickly to the challenges of virtual and in-person user research comes from previous experience gained as an Associate Research at Chadwick Martin Bailey in Boston, Mass. During his tenure at CMB, he worked on a variety of projects in several industries ranging from entertainment to tech. In his new role, he will have a greater responsibility in project management, questionnaire design, and client interaction.

The ExperienceBuilt Group has sparked my interest since graduate school,” said Dan. “It’s very apparent that their philosophy is thinking outside of the box. They are a small team with big imaginations that is truly unique to the industry. I am very excited to join the team and be part of the rapid growth they’re experiencing!”

A native New Englander, Dan graduated from Northeastern University in Boston before going to work for the Dana Farber Cancer Institute. During this time, he studied the effects of tobacco marketing on minority populations. It’s at that point that he discovered marketing research and how exciting it is to figure out the “why.” Dan decided to further his education at the University of Georgia with the Master of Marketing Research program. It was there he fine-tuned his research and critical thinking skills. Currently, Dan lives in Beverly, Mass., just outside of Boston with his fiancé. When he’s not thinking about the best way to solve complex business questions, he enjoys golfing, traveling, and rooting for the Dawgs!


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