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The ExperienceBuilt Group welcomes Lara Tomhave to the team as Design Research Lead

The ExperienceBuilt Group is excited to announce the addition of Lara Tomhave, Design Research Lead, to our dynamic team!

Most recently, Lara has been working in the digital space as UI|UX designer for

smaller companies and nonprofits. Prior to that, she spent 13 years working for corporate retailers, including six years at Belk department stores and seven years at Chico’s FAS. Lara earned her bachelor’s degree from the Savannah College of Art & Design in 2008, and a UI|UX Certification from Coursera in 2020. Her retail and design background are perfectly suited for bolstering our Design Research expertise and capabilities, from usability to prototypes to simulations.


Lara believes great design starts and ends with the customer. With her UI|UX expertise – creating user-centric content, crafting engaging user experiences, gathering and interpreting qualitative and quantitative user data to enhance experience, and more – Lara’s experience and career to-date has equipped her with the skills to design meaningful, optimized experiences for all kinds of audiences, in-person and online. Founder Tricia Houston is thrilled to add Lara’s diverse, relevant skills to EBG’s toolbox.


About Lara, Tricia says:

“As The ExperienceBuilt Group has grown, we've put a distinct focus on our Design Research practice which helps companies evolve in meaningful ways by imagining what's next for their audiences. Lara's skills are uniquely suited to help us expand this effort. Her design background, paired with her retail and digital expertise, sets the foundation for putting users' experience at the forefront. We're excited to welcome her to the team!”

As a trained designer, Lara became an experience convert while working with customers to grow and improve brand performance by optimizing each touchpoint across an omni-channel experience. In every project, her process starts by cultivating customer empathy. She combines

the analysis of customer data and competitive landscape research to identify new opportunities to implement innovations and improvements that will delight the customer. She specializes in identifying new opportunities and creating great customer experiences, making her an incredible addition to our ExperienceBuiltteam.


In her free time, Lara is active and adventurous. Outside of office hours, you can find her working out with friends at her local aerial studio, crafting a new sweater or costume, or planning her next solo trip abroad.


We can’t wait to see all the amazing things Lara accomplishes with our team. Welcome to The ExperienceBuilt Group, Lara!


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