About
I get excited by complex problems and the opportunity to make a positive difference in…
Articles by Tricia
-
Fight COVID-19 Gloom With Audio Normalcy in Ads
Fight COVID-19 Gloom With Audio Normalcy in Ads
By Tricia Houston
-
Experiencing the Pandemic as a Big Picture, Yellow Thinker
Experiencing the Pandemic as a Big Picture, Yellow Thinker
By Tricia Houston
Activity
-
How to assess the ROI of investments in customers? We provide a suite of metrics to use. Journal of Interactive Marketing
How to assess the ROI of investments in customers? We provide a suite of metrics to use. Journal of Interactive Marketing
Liked by Tricia Houston
-
It's not a proper return to the west coast unless you: - Catch up and brainstorm waterfront with Tracey Castle - Squeeze in 5 LA meetings/catch-ups…
It's not a proper return to the west coast unless you: - Catch up and brainstorm waterfront with Tracey Castle - Squeeze in 5 LA meetings/catch-ups…
Liked by Tricia Houston
Experience
Education
-
University of Georgia's Master of Marketing Research Program
-
The Terry College MMR Program is the leading specialized program for developing skilled marketing research professionals and executives. The program offers a unique blend of academic coursework, practical applications and projects, industry speakers, and seminars.
-
-
Activities and Societies: Alpha Gamma Delta, TEAM Buzz Steering Committee, Tech Tsunami Relief, GT Chorale, The Technique contributing writer
Volunteer Experience
-
MMR Graduate Program Mentor
University of Georgia's Master of Marketing Research Program
- 5 years 7 months
Paired with current graduate degree candidates for the Masters in Marketing Research program at UGA. Discuss and advise students on industry topics and career goals.
-
Board Member - North Fulton / Dekalb Affiliate
Family Promise of North Fulton/DeKalb
- 2 years 5 months
-
Internship Program (TAG) - Site Coordinator
Fulton County Schools
- 2 years 5 months
Hosted and coordinated projects for local area high school interns at MMR Research Associates.
Honors & Awards
-
GRIT Future List Honoree
GreenBook & Zappi
"The GRIT Report, now in its 24th Edition, has been a foundational text for so many in the market research community, offering a comprehensive glimpse into the who, what, when, and where of our industry. This year, Greenbook and Zappi teamed up to add extra focus on the up-and-coming movers and shakers of market research, recognizing sixteen rising stars whose leadership, professional growth, personal integrity, and passion for excellence is making a measurable mark on the expanding insights…
"The GRIT Report, now in its 24th Edition, has been a foundational text for so many in the market research community, offering a comprehensive glimpse into the who, what, when, and where of our industry. This year, Greenbook and Zappi teamed up to add extra focus on the up-and-coming movers and shakers of market research, recognizing sixteen rising stars whose leadership, professional growth, personal integrity, and passion for excellence is making a measurable mark on the expanding insights universe."
https://www.womeninresearch.org/the-women-of-the-grit-future-list/
Recommendations received
4 people have recommended Tricia
Join now to viewOther similar profiles
Explore collaborative articles
We’re unlocking community knowledge in a new way. Experts add insights directly into each article, started with the help of AI.
Explore MoreOthers named Tricia Houston in United States
-
Tricia Houston
Broker/Owner of Lending Maven Mortgage
-
Tricia Houston
Inspiring to Move
-
Tricia Houston
-
Tricia Houston
Chemical Engineer at North Carolina State University
8 others named Tricia Houston in United States are on LinkedIn
See others named Tricia Houston