MEET THE
EXPERIENCEBUILT GROUP

Closing experience gaps together.

The ExperienceBuilt Group is a consultancy-styled group of diverse-minded researchers, storytelling strategists, data analysts and experiential marketers. Purposeful yet playful - if such a twist is possible - we are led by a fierce, female founder. Her vision for the future is what EBG is always building towards.

EBG understands that change is constant, and we embrace it. We emerged from MMR Research Associates in 2017 initially to join experiential marketing and research that would humanize the process and deliver operationalized results. As we have worked in our own iterative process, we’ve changed our focus, evolving into the experience design arm that partners with our researcher colleagues. Together, we inspire confidence.

When we’re not awash in The LIVE 8 or geeking out on prototypes with clients, we’re fans of college sports, F1, Broadway, national parks, Major League anything, travel (with or without the kids), the genius of living your Why.

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Tricia
Houston

Founder and COO

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Shelly
Bouren

SVP, Strategy and Consulting

Kevin
Scheppman

Director, Field Operations

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Jennifer
Jordan-Lock

Project Management Lead

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Dan
McDonald

User Research Lead

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Experience
enhances
everything.

We believe that the experience is no longer a nice-to-have. And experience design is a fundamental, foundational practice for businesses who what to grow – smarter. So we design for change, guided by research and strategy wrapped in an experiential mindset. It’s our unwavering certainty that the integration of emotion, feedback and operations creates business outcomes that are transformative. 


All our work connects back to our overarching, unshakeable belief that everything communicates, and that companies who pay attention to getting the little things right will win share of heart, every time. 


That’s why we lead with The LIVE 8.

THE EXPERIENCEBUILT GROUP HELPS BUSINESSES

BECOME MORE VALUABLE

to people who care about them.

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We specialize in

INTERDISCIPLINARY DESIGN

From ideation to integration, iterative prototypes to innovating operational practices — our team collaborates with organizations that embrace change. While most research and design groups don’t consider how a business is built, it’s where we thrive.​

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We create

VISION, BEYOND INSIGHTS

We don’t believe in change for change’s sake. We don’t practice the transactional, one-and-done approach. We’re in it for the longer haul, working to build brand loyalty with – and for – our clients. 

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At The ExperienceBuilt Group we

DECLARE AND GO.

Doing nothing is a risk. Remaining relevant to your brand culture requires change. Our team walks our talk, so we can support you through the process, and help you demystify change. Your audience will love you for it.

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How we get to the heart of it.

For starters, we put relationships before product.
 

We translate rigorous research into transformational human connections.
 

We fuse our love for discipline and design into purposeful, long-term business growth.

NEWS &

COVERAGE

[May 2022] CX of M Radio - The Tom & Bob Show: How Customer Experience Needs Are Understood By Conducting Experience Audits

[May 2022] Tricia Houston Speaks at CXM360 - Solving for One to Help Many: Interdisciplinary Strategies to Multiply Your Impact 

[April 2022] 7 Top Moderator Tips to Increase Respondent Engagement

[February 2022] MMR LIVE Experience Design Joins the CXM@MSU Cooperative

[October 2021] Tricia Houston Named to the Board of Experiential Marketing Measurement Coalition (EMMC)

[January 2021] Former NBA Researcher Joins MMR Experience Division

[December 2020] Five Ways to Harness Customer Empathy for Business Growth

[September 2020] Both Businesses and Schools Can Learn from the At-Home Experience via Home Business Magazine

 

[June 2020] A Lesson from COVID-19: Let the Human Side Show via Home Business Magazine

 

[May 2020] How Can the World Change Online Learning? Atlanta-based Experience Design Group Aims to Shape the ‘Future Normal’
 

[May 2020] Discussion: Creating authentic and engaging events for remote audiences – Shepard Sandbox Stream #StayHome Series
 

[April 2020] Atlanta Company Finds Digital Banking Shift Due to COVID-19
 

[April 2020] Stop Shifting the Burden to Your Customers – Patricia Houston on the Voice of CX Podcast hosted by Worthix
 

[February 2020] Experience design is about organizational change, MMR LIVE founder says

 

[October 2019] 7 Speakers, 7 Takeaways: Insights Marketing Day
 

[July 2019] The Priscilla and Tricia Houston Experience - From Shoes to Zoos to Chick-Fil-A on the Little Bird Marketing Podcast
 

[May 2019] IIeX NA 2019 Conference Series – Patricia Houston + Happy Market Research Podcast
 

[May 2019] Looking into the Future of Insights: The Women of the GRIT Future List