The ExperienceBuilt Group

ExperienceBuilt™ Business Index

We've done the research and we're ready to share it with you!

Becoming an ExperienceBuilt™ Business is a continual journey.

There is no point where you stop and say “we did it”... it takes an ongoing commitment to continuous improvement.

This means it’s accessible for all – the level of ExperienceBuilt you achieve is up to you...
what fits your purpose.

MMR LIVE Experience Built Business Index 2021 Graphics (2).png

1 in 7 customers

Reported a recent negative experience with Fast Food or Quick Service Restaurant

1 in 8 customers

Reported a recent negative experience with a Grocery Store

1 in 8 customers

Reported a recent negative experience with a Retail Store

and 44-59% of those customers did nothing.

Which means half of the time your customers are dissatisfied, you won’t know about it.

MMR LIVE Experience Built Business Index 2021 Graphics (5).png

ExperienceBuilt™ is aspirational, and it’s not one size fits all.

But it is a belief that things can be better because you:

Focus on people first
Start small to go big
Are a trailblazer that questions the status quo

ExperienceBuilt™
Business Index

We asked people across the country how they described their interactions with more than 100 businesses across seven industries. The Index identified how brands delivered against The LIVE 8, and uncovered Businesses Beacons to aspire toward.

ExperienceBuilt™ Journey starting points are not all the same, and you can learn as much within your industry as you can looking across the aisle to businesses with different engagement models. This detailed report has scores for multiple brands for each principle in The LIVE 8; we've done the research and we want to share it with you!

Anchor 1