Curious about customer's habits before, during, and after their grocery shopping trips?

This workbook will help you to evaluate your customers' grocery shopping experience and identify the key areas in need improvement. From the checkout process to the in-store layout, we'll help you pinpoint the touch points that matter most to your customers, so you can make the necessary changes to earn their loyalty.

Follow the shopper journey framework to understand the key customer touch points.  Then, evaluate your store to find areas for improvement!