Collaborating with go-getters, expansive thinkers, and change-makers who are out to improve every touchpoint and experience.
Hello Experience Builders! Introducing the Monthly Scoop with SVP of Strategy and Consulting, Shelly Bouren.
NEW THOUGHT PIECES
Get Your Head in the Game: How Live Sports Experiences Improved since COVID-19
Sports fans, listen up! Do you remember what sporting events were like pre-COVID? If so, you’ll notice that fan experiences at live games are completely different than they used to be. But were these technological advancements for the better? Get our perspective in this article by Shelly Bouren, SVP of Strategy and Consulting.
NEW PROJECT HIGHLIGHT
Pro Bono Project Rewards Client and Research Team The Champions Community Foundation turned to MMR Research Associates to measure the level of need for an online community for young adults with physical disabilities. From here, MMR’s Strategic Advisor, Bill Denk, enlisted the help of Dan McDonald, User Research Lead of The ExperienceBuilt Group at MMR. Read More
CXM 360 Tricia Houston and Shelly Bouren had a wonderful time collaborating and connecting at the CXM 360 In-Person Conference earlier this month! Both Tricia and Shelly were featured speakers at this year's conference. They led a master class to share frameworks for driving engagement and action with journey maps!
This month, Shelly recommends “The Power Of Moments: Why Certain Experiences Have Extraordinary Impact" by Chip and Dan Heath. This book is very thought-provoking and taught Shelly about the peak-end rule. This rule emphasizes the importance of the strongest and final emotion someone feels during an experience. Shelly finds herself often thinking of this rule when brainstorming how to optimize experience design.
Kevin suggests watching “Last Week Tonight with John Oliver.” The show format begins with a few news headlines and then transitions to one “main story” that takes a deep dive into a different current issue each week. These “main stories” have included: Artificial Intelligence (AI), AI Images, Net Neutrality, Data Brokers, Tech Monopolies, Inflation, Food Safety, Home Schooling, and a wide range of other topics. The host injects humor and sarcasm when appropriate but maintains a serious tone when necessary. It’s worth a look!
Pop-Tarts® Will Unwrap the First-Ever Edible Mascot at the 2023 Pop-Tarts Bowl As the official title sponsor of the Pop-Tarts® Bowl, Pop-Tarts® has some interactive fan experiences up their sleeve. Recently, they announced the first-ever edible mascot and fans can't wait to see how it all plays out. View Article
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