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October 2023 | Your ExperienceBuilt™ Monthly Scoop

Collaborating with go-getters, expansive thinkers, and change-makers who are out to improve every touchpoint and experience.


Hello Experience Builders! Introducing the October Monthly Scoop with Founder Tricia Houston.



cell phone with grocery ordering app open

Addressing Retail Pain Points in the In-Store Experience

Technology is always changing, and it’s important that retail businesses stay up-to-date with ways to improve efficiency. What are retail customers’ pain points, and what technological solutions best address them? Read more about it in our recent article by Design Research Lead, Lara Tomhave!



Branching Out: Updating Bank Branch Design and Amenities

The wave of self-service in retail spaces has changed the way we interact with businesses and challenged the need for frontline workers. This international bank needed to refine the role of their bank tellers in our virtual banking world and update their branch design and services accordingly. Learn more about our ExperienceBuilt™ approach in our recent case study!



Chik-fil-a grpahic

The Incredibly Human Story of Chick-fil-A Earlier this month, Tricia Houston enjoyed attending Chick-fil-A's event about the humanistic practices that have driven their success. A highlight from this event was David G. Salyers' story and framework for how we can all use the 80/20 rule to make our businesses remarkable!

Tricia Houston and Shelly Bouren as featured speakers at the CXM 360 conference

CXM 360

Tricia Houston and Shelly Bouren are headed to the CXM 360 In-Person Conference on November 1st and 2nd! Both Tricia and Shelly are featured speakers at this year's conference. They're excited to lead a master class where they'll share frameworks for driving engagement and action with journey maps!

Insights Association North Central Chapter Holiday Gathering

The Insights Association holiday gathering is coming up on December 14th! Our team always enjoys connecting with fellow market researchers at Insights Association events. Check it out and register at the link below!



headshot of professional woman with "history of english podcast" in center

Dan McDonald

This month, Dan recommends “The Tipping Point” by Malcolm Gladwell. This book is a great read about how things that start small can really explode in society. When does a simple concept turn to a mass phenomenon? If you're looking for a page turner that gets you thinking about how everything is just one small change away from being the next big thing, check this one out!

professional woman with "UX Research" book overlaid

Tricia Houston Tricia recommends subscribing to Billy Oppenheimer's SIX at 6 newsletter. Billy's 6 things that he learned, thought were interesting, or found useful are always a fun read! It's a delight for Tricia to see it land in her inbox every Sunday and leaves her with a lot to think about.



Woman and man walking out of new Amazon "Just Walk Out" store with new football jerseys

Innovating with Foresight

McDonald's is innovating with our rapidly changing times, tapping into foresight and vision to uncover growth opportunities. A lesson we can all take from them is to proactively look for and reach towards white space because it won't come to you on its own.


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