Collaborating with go-getters, expansive thinkers and change-makers who are out to improve every touchpoint and experience.
Hello Experience Builders!
Introducing the April Monthly Scoop with EBG Founder and CEO, Tricia Houston
There's a Place for All Research
Conducting research is a fundamental business skill, so why do different departments within organizations often claim ownership versus collaborate? Check out our recent blog that dives into the difference between research methods and disciplines.
Keeping CX Consistent: HQ to Franchise
Customer experience consistency is key for many QSRs. However, it's difficult to regulate frontline employees' practices at franchises compared to chains. Shelly Bouren, SVP of Strategy and Consulting, outlines how experience research can improve a franchise's CX continuity in her recent blog post.
EBG IN THE FIELD
Michigan State Class Visit
Tricia shared how Experience Research is unique with a Market Research class at Michigan State University. We always enjoy connecting with future experience builders!
The Future is Her(e): Personal Branding for Career Success
EBG is a proud sponsor of WIRe's upcoming event on personal branding! Join us on May 18th at Southbound Restaurant in Atlanta.
Insights Association Annual Conference
This week our SVP of Strategy and Consulting, Shelly Bouren, and User Research Lead, Dan McDonald, attended the Insights Association Annual Conference! They enjoyed diving into the future of insights with some awesome speakers and panelists.
COMPANY UPDATE
Team Roundup
The EBG team gathered in person for their Q2 strategic check-in. We reviewed progress toward our 2023 goals and spent time together sharing great food and great conversation. As luck would have it, the CX of M program at MSU hosted an industry event that fit perfectly into our agenda. Thanks to CX leaders, Nate Brown (Arise) and Tom DeWitt, Ph.D (MSU), for the engaging content and fowling fun!
INDUSTRY INSIGHTS
3 Reasons Why we Hate the Process of Boarding Planes
The International Air Transport Association's 2022 Global Passenger Survey dug into airline passenger satisfaction.
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