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July 2023 | Your ExperienceBuilt™ Monthly Scoop

Collaborating with go-getters, expansive thinkers, and change-makers who are out to improve every touchpoint and experience.


Hello Experience Builders! Introducing the July Monthly Scoop with Design Research Lead, Lara Tomhave.



Collecting the "Raw" Data: How Pet Owners Switch to a Raw Food Diet A raw pet food company was seeking deeper understanding of pet owners' transition from mainstream to raw pet food. We conducted a study to uncover pet owners' pet food buying journey and how product packaging impacts purchase decisions. View Case Study



Prototyping Across Industries Prototyping looks different depending on the industry and product or service being tested. Dive into each industry's prototyping terminology and high-fidelity vs. low-fidelity prototypes in Design Research Lead, Lara Tomhave's recent blog post! Learn More

Prototyping Dos and Don'ts Last month, we shared our article that explains what a prototype is and why you need one. This month, we're diving into the prototyping dos and don'ts that will ensure you make the most of your prototypes! Read more in our latest article by Lara Tomhave. Check it Out



33rd ALSD Conference and Tradeshow in Association with IIFX. Shelly Bouren, The ExperienceBuilt Group's SVP of Strategy and Consulting, had a blast at the ALSD Conference earlier this month. She enjoyed sharing how The ExperienceBuilt Group can close gaps in fan experience with some new and old connections!



Summer Experiences The team has been soaking up the summer in the ExperienceBuilt™ way, traveling the world and enjoying new experiences!

Dan McDonald, User Research Lead Dan and his wife traveled to Switzerland and Greece, a trip they had been planning for almost two years. Originally headed to just Greece, the trip lined up perfectly with Dan's college roommate's wedding in Switzerland, so they worked it into their plans as well. Both places were incredibly beautiful and they lucked out with amazing weather. Some of Dan's favorite experiences from the trip were a catamaran and ATV tour, hiking, and, of course, plenty of eating and drinking (always on the hunt for the world’s best espresso martini!).


Shelly Bouren, SVP of Strategy and Consulting

Shelly and her family spent the 4th of July holiday week at their family cabin on Higgins Lake in northern Michigan. It has been ranked as the 6th most beautiful lake in the world by National Geographic Magazine!


Jennifer Jordan-Lock, Project Management Lead Jen and her girl gang traveled to Jekyll Island for a birthday celebration. They toured the historical section of Jekyll Island and explored the sea turtle center. The ladies had quite the experience on St. Simon's Island where they saw a sea turtle get rescued. They had a lovely time walking the beach and eating fabulous food, including a terrific low country boil that they made with local, fresh-caught shrimp. The trip was a blast and a wonderful way to usher in a new decade!


Lara Tomhave, Design Research Lead Lara and her husband visited beautiful Seaford in the United Kingdom. They hiked the 7 sisters, a trail along the coast that climbs the cliffs of Seaford Head Nature Reserve. Their trip ended with stops in neighboring cities: Lewes, Alfriston, and London.


Kevin Scheppman, Director of Field Operations Elvis Presley made his 19th annual visit to West Michigan for Independence Day weekend! Kevin lives on a small chain of lakes and one of his neighbors is friends with an Elvis impersonator who performs there every summer around the 4th of July. It’s always quite a celebration. Over 35 boats showed up to see the King, in addition to others on kayaks and rafts and those enjoying from the shore.


Tricia Houston, Founder Tricia and her family headed west to explore Colorado and Utah. Their carefully planned route covered a variety of terrain and maximized the use of the Every Kid Outdoors National Park pass her 4th grader got for free! They drove over Independence Pass, swam in the Glenwood Hot Springs, explored the Cave of the Winds, and ate lunch at the Silver Dollar Saloon in Leadville - Colorado's second oldest saloon and a favorite of Doc Holiday.


Introducing Autocado: Chipotle's Prototype for Robotic Guacamole Prep Chipotle is well-known for their delicious guac, but it that takes around 50 minutes to prepare each batch. With Autocado, guac preparation is streamlined and reduced to half the time it would take an employee preparing it on their own. View Press Release


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