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June 2023 | Your ExperienceBuilt™ Monthly Scoop

Collaborating with go-getters, expansive thinkers, and change-makers who are out to improve every touchpoint and experience.

 

Hello Experience Builders! Introducing the June Monthly Scoop with SVP, Strategy and Consulting, Shelly Bouren


 

NEW CASE STUDY


Bet on it: Assessing Sports Fans' Betting Journeys


A sportsbook and fantasy company was aiming to better understand how sports betting and fantasy fit into sporting event fan experiences. The ExperienceBuilt Group (EBG) uncovered how to enhance sports betting and fantasy play for fans at the game, bettors at home, and in other social settings.




 

NEW THOUGHT PIECE


What is a Prototype, and Why Do I Need One? EBG’s Design Research Lead, Lara Tomhave, calls prototyping “the art of making mistakes before you spend too much money.” Conducting research uncovers easily avoidable mistakes before they wind up in final products, and prototypes are one of our favorite ways to do just that. Learn more about our approach to prototyping in Tricia Houston's recent blog post! Check it Out


 

EVENTS


33rd ALSD Conference and Tradeshow in Association with IIFX. Shelly Bouren, EBG's SVP of Strategy and Consulting, is headed to the ALSD Conference and Tradeshow July 9 - 11 to connect with industry professionals about the sports fan experience! She hopes to see you there! Want to set up a time to meet at the conference? Simply reply to this email to connect with Shelly!




 

TEAM UPDATES


EBG Welcomes Eliza Bruno! We're excited to welcome Eliza as our 2023 Summer Apprentice! Eliza is our first apprentice to kickstart the launch of our Apprenticeship Program, established to create opportunities for aspiring Experience Researchers. EBG is excited to give students the space to put their skills to the test in real world settings. Learn More




 

INDUSTRY INSIGHTS


Cavs ARcade Brought Augmented Reality Experiences to the NBA Playoffs The Cavs and ARound partnered to introduce a digital space where fans could interact with the basketball court, fellow fans in the FieldHouse, and witness real-time effects on the Cavs giant video screen through mass multi-user gaming, 3D player personalities, real-time effects and more. View Article




 

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